Bras for a Cause in 2007 was such a success we decided to do it again, this time we included the men too! Staff, owner-operators, customers, friends and family of ICI were asked to decorate a bra or underwear and send them in with a monetary donation which was all sent to The Canadian Breast Cancer Foundation Ontario or Prostate Cancer Canada.
On the day of our event, we held a poker run, raffle and also an afternoon barbeque. The donated bras and underwear were hung along the ICI driveway on a gigantic clothesline and later laundered and donated to women’s and men’s shelters.
The event was quite successful and we were able to raise over $5,000 for the Canadian Breast Cancer Foundation Ontario and over $3,500 for Prostate Cancer Canada.